PART 1: BRANDING

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From June 2021 til the end of February 2022, I used to work for a startup of a German installation artist which was new to Vietnam. During 9 months, my main task is to work closely with the artist’s ideas, concepts that I visual- ized her installation from writings to digital sketches, and brought out visual identities for FutureTraceX - an online platform for mindfulness, self-development courses, pod- casts, articles and Germany - Vietnam cultural exchange as she works closely with Vietnam’s Goethe Institute. For visual identities, I have proposed 3 directions.

Below is one of 3 directions which I prefer the most.

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DIRECTION 1

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DIRECTION 2

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PODCAST COMPETITION

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Not only about design, I also worked on writing content for podcast, in 2021, me and the content writer of the startup teamed up to represent the company to compete in Vietcetera’s Cast Camp 2021 competition (Link: https:// vietcetera.com/vn/bo-suu-tap/castcamp). We submitted 4 podcasts for all-4-category in the competition: Art and Creativity, Technology, Economics and Lifestyle. My role is to complete writing and recording for 2 podcasts about Art category and Technology. We have been chosen for the Technology podcast which I was sharing about the boom of NFT market.

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