itsflop._ Level 5 Graduation Project

Experimental typography, web design and display setup. Enclose the gap of stereotypes and prejudices about the creative industries in Vietnam.

Career goal conflict with parents? That is not an easy issue: respect for parents but drop out your dream? Or follow our passion, cultivate the creative calling but keep fighting with parents? Lots of young people give up on their dreams, especially with art career according to the stereotypes of parents and society about this career path. Young people lose their interest in the path they try to please parents and also the creativity.

The project “itsflop._” focuses on a creative website - a hub which brings excitement, connection, opportunities and enclose the gap of stereotypes and prejudices about the creative industries in Vietnam.

Experimental design, Unique browse, Bold installation: The website contains articles interviewing people about stereotypes around the creative fields, schedule of hap- pening creative events and a entertaining test what kind of creative type are you.

All of the walls and floor were covered by experimental typography and articles, posters

I named it “Room of click” because of my web-design format

Objectives

‍By the approach of internet, the pro- ject is about a hub that people can access with excitement. Not just information and articles, the audience can also discover the creative types and art spaces nearby.

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Challenges

‍The project focuses on the stere- otypes about the creative industries in order to raise awareness, guide people to get to know about creative field in the right way.

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Visitor checked in holding the brochures

Floor design with a piece of interview with students who were banned by family from studying art and design

All works and designs in this portfolio are confidential and belong to Vi Linh. Please do not copy, re-up in any circumstances.