Gigabeat is a Term 4 project. Through sponsoring Gigabeat music festival, Viettel - considered as the biggest telecommunication company in Vietnam, Viettel wants to expand its brand image and also connect with the young generation - future potential customers. The festival is a way to connect young people with Viettel, still keeps the spirit of the company also renew and reach out the youth.
Stairway to Upbeat is the blend between the correctness and spontaneity through diverse directions of stairway system. The guideline for Stairway of Feeling meets the Viettel needs. It has dynamic and distinctive, adaptable visual identity, explain the message and promotion purpose of Viettel.
LOGO & TYPOGRAPHY
DESIGN
WEB DESIGN
With my concept Stairway to Upbeat, I was thinking about utilizing the stairway system to apply into the web design as well as the nav- igation and clicking button for the website, it would define my visual identity more clarified and coherent.
